Let’s first break down your business website into three main WebPages. Your website should have a branding page, power squeeze page, and a sales letter page. How you present these pages can be the different between success and failure.

Your branding page is only meant to provide information about your company. Your branding site is for those customers that are curious about who is selling them the product or service. A branding page is necessary so customers can judge your business as legitimate and not some fly by night business that is a scam.

The most important page on your business website is your power squeeze page. Your power squeeze page capture’s personal information. It brings in the customers that lead to profit. Customers will subscribe to your list through the power squeeze page. After customers subscribe they should automatically be sent to your sales offer page. It is crucial that your power squeeze page should be optimized in Google. This will enhance your lead generation through your website.

There has been a recent issue with Google concerning power squeeze pages. You can avoid Google tampering with your squeeze page in two different ways. The first way is to add more content to your power squeeze page. The second way is to add a few more links to your power squeeze page. Make sure that these links only go to WebPages within your own business domain.

The sales letter page is where the customer should automatically end up after they subscribe to your list. It is important to optimize your sales letter page in Google. You also send an Autoresponder in addition to the sales letter page. The Autoresponder can be an email that encourages the customer to buy your product or service. The Autoresponder can then link back to the sales letter page. The key is to prompt the user to buy your product or service by offering it immediately and repeatedly.

You can enhance the effectiveness of both your power squeeze page and sales letter by only allowing the customer to buy your product or service. Don’t offer a bunch of different links that will distract them, especially if these links don’t revolve around selling. Remember, a confused mind never buys. Make purchasing your product or service as simple as possible for your customer.

Follow these website creation tips and you will maximize your profit.