As we all know the first impression is the most important one – it is establish in less then 5 seconds and will take more the 5 additional meetings in order to change it.
You have only one chance to establish the impression that you want people to remember.
One of the most important individual marketing tolls is the business cards. When you meet new person you will usually hand him your card with your personal details.
You need to make sure that these cards will represent you in the most professional way.
Here you can find some tips that will help you create the ultimate business card:
1. Make sure to leave space for margins – app. 2 mm from each side. These margins will get cut in the production process.
2. Use up to 2-3 fonts. The usage of many fonts will create visual "noise". It wont be comfortable for the eye.
3. In similar manner try to avoid the usage of too many colors. It will be more professional to choose 2 or 3 shades of the same color.
4. If you have lots of text that you need to place on the card - divide the information between the front and the back side of the card. On the first side write the name and the title and on the back side write all the other details. It will make the card clean and neat.
5. Highlight by bold font the name and the title, the rest of the details can appear in smaller font.
6. Please notice that colors that you see on the screen can look a bit different on the card. On the screen you have back light - on the card the colors can look darker.
7. Make sure that you use suitable font size, when you design the card it will look big on the screen – you need to remember that the actual card will be much smaller. Do not use font that will be too small.
8. Make sure to use inverse colors for the background and the text. If you chose light background use dark text to make it stand out.
If you will Use these tips you will be able by yourself a professional business card and will be able to save the costs of a designer.
