Simply log into the stats for your website and take a little bit of time to study the information that is already there.
If you are using a Cpanel server this is as easy as typing YourDomain.com/cpanel and entering the username and password for your site.
Then select Stats and click on AWSTATS.
Here youll find all sort of information, like the difference between hits which is the number of files that are pulled up by a visitors vs- unique visitors, which is the actual number of different people coming to your site in the time frame shown.
Youll also find out what people typed into a search engine to find you as well as the pages that people look at and stay on the most.
You should add Google Analytics to your website right away. It is absolutely free and incredibly powerful.
For a video on how to add Google Analytics to your site go to 1Cat.biz
If your site is new or you havent built a site yet you can do keyword research for your topic by simply typing it into Google and seeing what words, topics and product names are being discussed on those sites.
You can pick up a lot from forums and blogs and by subscribing to free email newsletters all of which you should do to become an expert and stay up on your market.
Keyword research can also be done by using tools such as WordTracker, or SEOBOOK.com great tools.
But, by far the best way to find out what people want is to ask them.
This can be done by putting a question form on your site and asking people to tell you what they are looking for in your topic or asking them to send you questions.
A survey can be very helpful, too.
With a survey you can ask your visitors to choose among multiple topics to help you narrow them down to a top choice youll focus on for a product or free download.
SurveyMonkey provides a free survey creator that is very full featured, and will run surveys for up to 100 respondents. For a small monthly fee you can activate the pro features and get unlimited respondents.
