It's natural, I suppose. All of us at one time or another have found ourselves struggling for something to say, anything to avoid the awkward silence.

Forget it. I'm going to tell you the easiest subject to talk about -- and I guarantee nearly every woman is going to be fascinated by it.

It's so simple. Talk about HER.

Ask her about herself -- what sort of things occupy her mind, her interests, her hobbies, her job, her childhood, what she reads, what movies she likes, her ambitions, what makes her different.

This is actually quite easy, because there isn't a woman in this world who doesn't have interesting ideas and things to talk about -- once you put your ego in your back pocket and stop trying to impress her.

But there's one proviso to making this work. You have to be GENUINELY interested in her. You have to accept that here's a real, living person with her own hopes and dreams and values and beliefs and attitudes -- the things that make her unique.

And do you want to know how to make this happen so easily you won't even have to think about it?

Easy. Give her your 100 percent undivided attention. I mean it. Erase all your useless internal dialogue and make her the only other person in the world for that moment. Forget about that cute bar-girl or the long-legged blonde in the corner. Make this woman the sole focus of your attention.

Above all, don't launch into a long commercial about what a smart guy you are, or what a great car you drive, or how you were junior marbles champion in high school. Accept that she's not going to be the slightest bit interested. Besides, if she wants to know, she'll ask you.

Think about it this way. Interest between humans tends to be reciprocal. We're interested in people who are interested in us. And attention attracts attention. It's like a magnet drawing her closer to you. This is not something she can help. It's built into human psychological programming.

So give her 100 percent of your attention and focus your mind TOTALLY on what you can find out about her.

And what's the payoff?. Well, for a start, you won't have to struggle to dredge up conversational topics to fill in the silence. But more important, she's going to love you for making HER feel important, and not just another skirt you're hitting on.

But what happens if you still get a bit of the cold shoulder?

Keep in mind that a lot of girls are also shy. So maybe you might strike a little reserve at first. Forget it. She's not being haughty. It's just a touch of the same nerves a lot of guys suffer from.

Do the gentlemanly thing and help her over it by being warm and friendly and letting her know you're genuinely interested in her as a unique and valuable human being.