The term 'Intelligent Luxury' is a unique accolade bestowed upon those resorts that can offer such extravagance that it may set itself apart from all other reserves.

The true marked quality of ?intelligent luxury' accommodation is that which offers the sensual comforts ? tastes, smells and experiences - that will elevate the emotions of the traveler. It should offer a uniqueness that is truly deserving of being classified as a premium resort above all others, ultimately providing immense satisfaction to the traveler.

Resorts are striving to be distinguished by their inherent value of that which they offer to their guests to the point where they are able to charge a premium rate to the travelers without having that rate being frowned upon by the guest. When a traveler believes that the experience offers such immense satisfaction that the rate is of little or no importance at all, and that the quality and lavishness of the experience is of far more significance to the traveler, then that resort has ultimately succeeded in achieving ?Intelligent luxury' status. The resort has then proven to offer its guests a superior level of value, not only through that which is self-evident, but to those who will acknowledge the appreciation of the reflection of class that the reserve offers. Holidays are becoming a lifestyle essential, and travelers yearn for experiences that are personal, adventurous and luxurious. African safaris are no longer solely defined by campfires, tents and mosquito wars in the bush. Travelers can look forward to luxurious safari experience with the most elegant simplicity.

The tastes of the luxury traveler is satisfied by style, elegance, and lavish qualities that can be enjoyed as part of the safari lodging. To claim such lavishness, reserves need to be superior to their competitors ? offering special features such as an outdoor shower with extended views over the Kalahari plains; private sundecks and heated swimming pools that open to the remarkable scenes of wild animals drinking at the nearby watering holes. Other extraordinary comforts that distinguishes an intelligently luxurious reserve from just another lodge is a wine cellar, library, laundry and valet service and a dedicated private chef that captures the essence of great wines and fine African cuisine. A traveler's extravagant safari experience isn't complete without being pampered with a luxury spa treatment under the African skies. Guests can relax under the southern sky, and enjoy a sundowner as they unwind from the busy lifestyles that await them back home.

Unique gaming experiences await the traveler when visiting the Kalahari wilderness. They can even get up close and personal with the Meerkat, the desert's resident mongoose. Although quite and serene, the desert is not lacking in the abundance of activity that it offers visitors. Travelers can take in the magnificent views of the red dunes from a hot air balloon on horseback, a private game drive or on a guided walk across the desert sands. The Kalahari offers much for travelers to revel in and presents an abundance of activities for children too.

These are the significant qualities that demonstrate a reserves true commitment to Intelligent Luxury in which the finer things of life may be enjoyed in surroundings that exist in harmony with nature.

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