Information Architect ? develops the structure of the site based on key user paths and workflow
Usability Expert ? drives the usability of the entire site and the workflow; oversees usability testing
Search Engine Optimizer ? develops a key phrase strategy and makes sure that the code and content are optimized for search engines
Writer ? writes all site content according to the content strategy and key phrase strategy
Designer ? designs how the site will look according to the design strategy
Developer (Programmer) ? develops the functionality of the site (sometimes called backend)
QA Testers ? tests the site for errors
Usability Testers ? real users who go through testing scenarios with the usability expert collecting feedback
If you put the right team together, you'll be sure to get it done right.
Ivy Hastings is a Project Manager at, a company. A graduate of UC Berkeley, Ivy has written many articles about Internet Marketing for journals, blogs and publications. She currently sits on the Board of Directors for Arts Street, a Denver non-profit that teaches underserved youth job skills.
