Writing For The Web Many of our clients want to write their own copy which is fine if they know that writing for the web is much different from writing a brochure, sales letter, or print ad. If you are hiring a writer, make sure you hire a writer well-versed in writing for search engine ranking, and for how users read on the web.Here are the basics to look for when writing for the web:Rule #1 - Users don't read, they...... Similar Editorial : by Glenn Murray. | Source : Calligraphy Pen