Placement of keywords correctly may significantly increase rating of your web site by search engines. The general rules listed here are part of SEO " Search Engine Optimization. Other SEO issues, such as getting efficient site indexing and some bad ideas practiced in order to cheat search engines I have described elsewhere. Before I will turn to the list, one important note must be made, though. Never rely on SEO as a sole source of web traffic to your site. This would place your web success on the mercy of web robots, and this will be bad, because robots dont know mercy.
General rule of positioning: the closer keyword (or key phrase) to the heading of the page, the higher rating it gets by search engine.
Format: Words mark with some emphasis are getting higher rate by the robots, so for better results :
- place your keywords in the headings (i.e. h1,2, etc.-tagged lines);
- post keywords (phrases) in bold, but dont use it too often, 2-3 reasonably marked lines or words should be enough;
- use italics (same comment).
Title: page title is the highest rated text, so key word or better key phrase in the title is a must! Of course, making just a list of keyword is not a good idea, title still should be attractive, original and reasonably brief. Brief because crawlers are not looking further than first 50 " 80 characters.
Description: Site description is a meta-tag which does not influence the site rate directly. However, this is what the engine will show in search results, so you better make it catchy and informative, otherwise your link might be just skipped by the user.
Links: In all links (internal and external) try to use keywords and phrases, this will give a bit of extra weight to the site. Moderation is a special virtue here. Making link as just "click here" will not do much to you. For the same time excessively wordy linking might just irritate your visitor and make him leave your site.
Pages: Content is very important, so the more pages your site has and the more often new pages are added, the better will be site rating. Keywords (or key phrases) are working better for your site rating when they are distributed as one per page. Placing 2 or 3 similar phrases per page is OK, but if there will be more, the effect will be reduced. Among all pages index page is the most weighted one, it has the higher chance to appear on top of search results and therefore, making right choice of leading keyword(s) in home page is important.
