Consider contacting an ezine owner for a joint venture via telephone. Most Internet marketers loath the idea of actually having to talk to another human being in order to secure a relationship, but it is actually one of the best ways in which to make a deal. Consider breaking your silence as a business owner and contacting an ezine owner directly via the phone.

Use a powerful "call to action" in your advertisement. This is the part of the advertisement that tells the reader to stop looking and "buy now" or "get in now before you no longer can" or "start today for free." An effective solo ad will integrate multiple calls to action to give the reader the option to skip to your site immediately several times.

Consider contacting an ezine owner for a joint venture through snail mail. Contacting them through email will be quite tough, as they probably receive dozens of similar offers each week. As per protocol, write a personal email that specifically cites certain details about said person's business to ensure that they don't think it is simply spam.

Contact ezine owners and ask them if they are interested in free video tutorials. They could even send you a script and you could turn it into a video presentation for them, perhaps even using Power Point. You can then host the video from your domain and then can send traffic there every 2 to 4 weeks to get exclusive video content.

Once you begin to move beyond basic background information, you begin to realize that there's more to ezine marketing than you may have first thought.

When creating a solo advertisement, alter the copy so that it specifically portrays the product as a solution to a specific problem. Purchase several solo advertisements to test how well this version converts when compared to other versions. Testing is vital if you want to continually improve the conversion rate of your advertisements.

When creating a top sponsor advertisement, avoid making an attempt to sell anyone on anything. Instead, give something away completely free that will upsell the reader later, such as a subscription or a special report. Additionally, make sure you clearly communicate that nothing is for sale and that you simply want them to take action for free.

Format your ezine advertisement correctly before you send in to a publisher. In most cases, you will have to format your advertisement to 60 to 65 words; and you may even want to perform a spam check. If the text isn't formatted properly, lines will be broken and wrapped unprofessionally; and if you don't perform a spam check, it may never even go through in the first place.

Setup contracts with ezines owners. Promise to procure at least one high quality, exclusive article from your staff each month. Find an expert on your subject who will write this article for you for a low price, sync it with an upcoming product release (for which you advertise in your resource box), and then send it along to the ezine owner.

So now you know a little bit about ezine marketing. Even if you don't know everything, you've done something worthwhile: you've expanded your knowledge.