Random RSS can get you on the TOP 10 sooner than any other SEO method.

Here are some features you must know, so that you may concider to start your marketing with RSS:

1. An RSS marketing feed is not about the feed's content in most cases. Feeds that carry large quantities of content are usually referred to as data feeds and that's not what people are going to put in their RSS aggregators.

2. RSS can also enhance your search engine rankings as well.

3. Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

4. Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

5. RSS is a smooth channel of communication between publishers and visitor's.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other ?content consumers? (other websites, search engines and so on). Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on. RSS feed reader

Every new technology does what you need, at first. Then slowly more and more learn the secrets, and by the time the herd has caught on it's too late.