Do you have a pop up blocker? What happens to your webpage message when it's blocked? It doesn't get read by your customers of course.
To counteract this, you should implement the ?fly over? pop ups in your webpage. It's not as irritating and it normally isn't blocked by pop up blockers. And with a pop up that isn't blocked you have a much better chance of getting your message across.
Strategy #2
The ?Exit? Strategy
If your customer exits your website, an exit pop up automatically appears on their computer. This is a second attempt to sell the product to your customers when your customers are not ready to buy the first time around.
The exit pop-up increases your customer's chance of buying if you offer them an ?ethical bribe.? This can be a discount or extra bonuses stacked on your original offer.
Be careful though. If your customers buy your product from the original sales letter instead of the pop up with all the extra goodies, they might feel ripped off that they bought the product without the extra goodies.
So if you implement this strategy, be sure to give them the same extra goodies (you have in your pop up) to the customers who bought from your original sales page in the thank you page.
Strategy #3
The ?Short and Simple? Strategy
Your pop ups should be short and straight to the point. Give them a brief overview of what they will be getting and how they will benefit from buying or subscribing to your list.
Since a pop up is usually smaller than a website window, keep the headline and bullet points short and sweet and avoid confusing your customers by trying to cram everything in a small space.
Strategy #4
The ?Irresistible? Strategy
Remind them that they are missing out if they don't accept your offer. Make them feel that if they don't take you up on your offer this time, they will regret it.
Create urgency for your offer. A simple way is to include a real time clock that is clicking away and your offer will ?self destruct? and never come back if they don't act in time.
To wrap things up, you should make your pop-ups immune to pop-up blockers so that you can give your customers a short and simple way to order your irresistible product if they didn't do so the first time around.
If you haven't done so already, start trying it out these stratgies!
