The answer is...you are asking the wrong question. Why? Because products come and go, but the people you are marketing to remain forever. Meaning, the product you are selling this year may not be the same product you are selling next year, but you will be selling to the same people. That is, if you are collecting their name and email on your web site.

Start by collecting basic information on your customers, just their name and e-mail addresses to start. Get an autoresponder, a program which will quickly and easily capture this information from incoming e-mails. These auto responders can also be used to send e-mails to customers, selling your product or service even while you sleep.

For example, if Bob joins your email list (via your email capture form at the top of your home page) on Monday, he will begin receiving an email every 7 days about who you are, what your credentials are, what you are selling, why they should buy from you as opposed to the other guy, and so on. If Sally joins a month later, she will start receiving your messages in the order she needs to receive them.

A month later, Sally decides to join. Your auto responders send the same messages, in the same sequence. Bob, meanwhile, receives continuing e-mails advertising your products or services. Sending sequential e-mails through an autoresponder is a great way to save time, and your business will build itself.

Isn't that amazing? Sequential e-mails can help build your business effectively. Send amazing sales letters, educating your clients and encouraging sales. Advise your valued customers of special offers or promotions, product information, and more.

No matter when your customers join the list, they will get each e-mail in sequence. Re-capture lost sales - even after a promotion is over, offer it to new customers through your sequential e-mails. This will help you build customer loyalty and succeed in your online business.

So, get an email capture form and place it front and center on your home page or most popular page. Offer something really valuable in exchange for their first name and email. I offer mini-COURSES FOR MARKETING ONLINE. It doesn't have to be expensive, a downloadable report, mini-course via email or a link to a video will do, but it should be something that your customer really wants to entice him to give you his most prized possession: his email address!

Take time to build your list carefully, and you will build a valuable client base which will ensure the lasting success of your online business. Whatever you do, don't neglect this important step. Protect yourself from changing fads and fashions, and you will build a productive online business. Auto responders make it easy, so go to it!