Canon's high-end PowerShot digital cameras incorporate the creative performance of a professional digital SLR camera and the compact convenience of a point-and-shoot. Canon's point-and-shoot PowerShot digital cameras are easy to use and boast an array of helpful shooting modes, creative features and advanced functions in an incredibly portable package.

For the Canon accessories, Canon designs optical systems to meet various applications by combining lenses. The design/application of the aspherical lens, fluorite lens and UD lens, and the development of the Vari-Angle Prism form bases for our image-related devices. Some Canon EF lenses incorporate an image stabiliser to prevent camera shake from spoiling the shot. This is particularly useful on close-ups or at slow shutter speeds, in situations where a tripod camera cannot be used.

Canon has been wholly involved in ultraprecision technologies applied in the lens and mirrors of cameras and business machines, automatic focusing mechanisms for cameras.

Now let's see an example of a compact camera: The PowerShot A710 IS packs a powerful image stabilized 6x optical zoom lens into a remarkably compact space. A real-image optical viewfinder helps with quick composition and framing accuracy. A choice of 20 shooting modes include a full creative zone for manual control and 10 Special Scene modes for tricky lighting conditions, including Snow, Beach and Underwater. My Colors allows dramatic colour effects to be applied to images and movies. High-speed ISO 800 allows you to shoot correctly exposed images in low light conditions without using a flash. ISO 800 also enables shooting at higher shutter speeds, reducing the risk of image blur. A complete range of optional accessories includes wide and tele-converter lenses, a close-up lens and slave flash. A waterproof case allows for underwater shooting at depths of up to 40 metres.

The are developed over a DIGIC III Image Processor, the newest models having Face Detection Technology for superior image quality, fast operation and low power consumption. On a dSLR camera, the combined technology of the new CMOS sensor, DIGIC II, and a large buffer system, work together to obtain 4-frame per second Large JPEG continuous shooting. Let's take for example the EOS-1Ds Mark II's 2.0":230,000 pixels LCD is ideal for checking focus and composition and its 10x zoom magnifies details to ensure you have the shot you want; as well as simultaneously shooting RAW and JPEG, there's also the option to select sRGB or Adobe RGB colour space;white balance (WB) bias is correctable by +/-9 levels for both blue/amber and magenta/green bias and WB bracketing is supported up to +/-3 levels.

All these 40 years of Canon technology resulted in a high quality products designed to satisfy every costumer's choice. I admire the flexibility and large range of manual functions on all Canon's , as well as the multitude of scene modes and on-camera effects. But, the real main achievement of Canon Corporation is the appreciation and awards for the best image quality.