Similar Videos
|
|
|
Top ten tips for a winning pitch
1. ?Hook? your audience
Make your audience want to listen by giving a strong hook at the beginning.
Active listening is hard work and without this motivation to listen your audience
will switch on and off randomly. Some examples include an opportunity e.g. to
make money or grow their business, fear factor e.g. the consequences of not
taking action. Others include a killer fact or engaging rhetorical question. See
Presenting To Win's top ten attention grabbers.
2. Show enthusiasm for winning the business
Showing that you are keen to win the business is viewed positively so tell your
audience you are very excited about the prospect of working with them. It is often
the case that when there is very little to differentiate presenting teams that the
audience select the team who ?really wanted the business?.
3. Give relevant information only
In terms of content the biggest mistake presenters make is ?information dump?.
Successful presenters are selective about the facts and information they present
sticking to the most important and relevant for their audience.
4. Use the ?You? factor
It is important that you make your content relevant. Therefore, the term ?You?
should be used throughout. This way you can state benefits very clearly and
demonstrate that you understand the audience's issues and problems.
5. Give examples for credibility
There is no point telling your audience you are innovative or experienced unless
you can prove it. So, use relevant examples to back up your case.
6. Be clear about your USP's
Your USP's are your unique selling points i.e. areas where you add value over
and above your competitors. It is important that your audience know how you
stack up against the competition but avoid naming your competitors in your pitch.
7. Use rhetorical questions to engage
Rhetorical questions are very powerful as they make your audience think about
your proposition. They can also be used to emphasise your USP's e.g. ?Given
the ratings of our analysts, who else could put over a more credible story to the
investment community??
8. Deliver enthusiastically
Make sure your body language is open and use your hands to make gestures
supporting your content. Vary the pace and pitch of your voice and scan
everyone in the audience.
9. Put strap lines on visuals
These are key messages along the foot of your visuals. You should have three
key strap lines, which are your three key messages, i.e. your three strongest
reasons for being appointed. That way your audience take in the messages using
two senses instead of one.
10. Anticipate questions and prepare answers
Many business pitches fail in the question and answer session, especially when
a team is pitching. Therefore, it is vital that you anticipate questions and prepare
the answers, deciding who will answer each question.
Next Paragraph..
EditorialToday Ideas for Marketing has 4 sub sections. Such as Branding & Identity, Marketing Strategies, Marketing & Communications and Trade Shows & Conferences. With over 20,000 authors and writers, we are a well known online resource and editorial services site in United Kingdom, Canada & America . Here, we cover all the major topics from self help guide to A Guide to Business, Guide to Finance, Ideas for Marketing, Legal Guide, Lettre De Motivation, Guide to Insurance, Guide to Health, Guide to Medical, Military Service, Guide to Women, Pet Guide, Politics and Policy , Guide to Technology, The Travel Guide, Information on Cars, Entertainment Guide, Family Guide to, Hobbies and Interests, Quality Home Improvement, Arts & Humanities and many more.