Big ticket, or high income items, typically generate a profit of $1,000 or greater per sale. Most less experienced internet marketers will shy away from selling this type of product, although for anyone they could actually be a great method to get started as a result of the profit made per sale.

It has often been said that as a rule, people have to see a message or product between 8 to 12 times before they are ready to make a decision to buy. Very often this will be even greater due to the dollar profit associated with each sale.

If this is the case, then you should understand that you have a unique home based business opportunity selling big-ticket items, but you cannot refer traffic directly to your selling page. It is much better to direct your traffic to a specially constructed landing page, and collect their contact details to enable you to follow up with them in the future.

The critical factor to make this home business opportunity work well is following up on your customers. You cannot count on a person bookmarking your website and coming back on their own.

You need to take a more proactive approach and be contacting them on a regular basis, keeping your name and your product in front of them. You do this by using an auto responder to e-mail to your prospects.

Auto responders allow you to quickly and easily create a form that captures the person's name, e-mail address, and any other information that you want. Your customer fills out their details, these are directed to the autoresponder, and they receive a sequence of pre-written, planned messages as a follow up.

Many products that you sell as a big-ticket item have prewritten messages already in place for you. You simply transfer these to your new autoresponder, add your own personal feel to them, and you are up and running, waiting for your first customer.

This is a very specialised field, and this is what makes it so unique. You eliminate the majority of your competition when you sell big-ticket items, because most Internet marketers are not selling anything.

By utilizing this approach of a landing page, and autoresponder for follow-up, you increase the odds of making more sales and making your unique home based business opportunity profitable in the long run.