Traditionally, the concept of networking has conjured up thoughts of attending meetings with name tags and milling around a room shaking hands and meeting people. These events still do take place and can be effective, but today's entrepreneurs must branch out if they are to survive in business. There are many places to interact with others that are more efficient and more effective, and actually more personal. Talking specifically to others in your line of business can be particularly rewarding. The sharing of information on vendors and contractors, or even having discussions of the state of your industry can help develop a personal bond that can only help down the road.

Local and regional groups offer another networking opportunity. These are designed to allow business people from a variety of backgrounds to meet each other. Because you will be mingling with people from different types of businesses, you can make valuable contacts. The people you meet here might be future contacts or even future customers. Getting to know other people in your community gives every business deal a personal touch.

Joining the local Chamber of Commerce should always be considered. Virtually every community has a local Chamber of Commerce and fellow members can be instrumental in helping you strengthen your business's standing in the community. Being known as a community leader in your field provides contacts that can prove invaluable.

Always lend your support to the arts and culture. Outside of doing something good for your community, an upside of supporting arts and culture in your area is that it puts your name in the eye of important wealthy people. This can be cheap advertising for your business. When these influential people need a service that you offer, your name will be the first that comes to their mind. This is good business, because it establishes you as the go-to person in your field.

Community volunteer work can be a real boost to your image in addition to allowing you to contribute to your community. You will be sure to meet others who are in the same position, and that can be very effective at building business. Whether you choose to join a gym, a golf club, or a baseball team, the opportunity for group camaraderie and involvement will always be a positive experience. Make sure you always have business cards on hand wherever you go. If the image you portray is friendly and professional, then it will be memorable and people will be more likely to contact you when they're in need of your type of business.