This is not to say that you can't have a quick turn around time with purchase mortgage leads, you can. But, as you well know, refinancing a customers mortgage can be done in a very short amount of time. Some as little as three weeks.
Here is something to consider when looking around for mortgage leads and mortgage lead companies.
Keep an eye out for the mortgage lead companies that sell their mortgage leads fresh or in real time.
It is pretty much pointless to purchase a refinance mortgage lead that is weeks or even days old.
Most likely the customer is already working with another loan officer or mortgage broker and is half way through the mortgage process.
Also, make sure you find out how the mortgage lead companies obtain their mortgage leads.
Look for the mortgage lead companies that obtain their mortgage leads through web sites they own and operate.
Otherwise, they are obtaining the mortgage leads from third party mortgage companies and recycling them.
The last thing you want or need is a mortgage lead that has gone through the hands of half a dozen or more loan officers and mortgage brokers.
Remember, you work very hard for your money, so be sure that when you invest with a mortgage lead company that you will be getting what you paid for and closing deals.
