The correct answer is the 19th Hole. Your lounge, commonly referred to as the 19th hole is the heart and soul of your golf club. This is where your members gather to unwind and celebrate after a round, meet to play cards, and gather to watch the big game.

There are many places around your club for your members and guests to spend their money, but what keeps your club flourishing is the food and beverage sales revenue. What happens in the 19th hole will determine the success or failure of your golf club or country club.

The bottom line is that the more your members and guests feel comfort and familiarity, the longer they will linger. And the longer they linger, the more money they spend.

Your choice in club seating is the main ingredient in creating a luxurious and comfortable atmosphere. Club chairs were specifically created to provide the ultimate in comfort to the high society members of the traditional gentleman's club.

Today, club chairs provide club seating that is still the ultimate in luxury, comfort and style. Although the primary purpose of club seating is comfort, today's club seating options also focus on aesthetics and style.

Club seating provides the ultimate in comfort and relaxation by offering a chair that is heavily upholstered and provided with a stuffed arm and a reclining back. Originally created to provide spacious relaxation during socializing in high society gentlemen's clubs, they have traditionally been sought after for this unique appeal.

When they first became available, they were offered in dark colors and were made off pigskin. They are famous for their traditional look which prominently displays the soft nails in the upholstery. Traditionally, club seating is distinctly masculine and made of leather and wood. Originally, the seats were covered with velvet and were stuffed with straw, animal hair and feathers to provide the softest feeling that was available at the time. These were also the most expensive materials, so club seating was only available to the wealthy.

Today's modern designs are both comfortable and stylish and incorporate the latest technology in foams, fillings and springs to provide the ultimate experience in comfortable seating.

Even though club chairs are available for the home, they are designed and manufactured for the commercial market. This means that even though they offer the most comfortable and relaxing seating experience, they are also made to be durable and stand up to repeated heavy use.

Today's club seating that is specifically made for the home is made less durable to increase the level of comfort it can provide. This is an important distinction to consider when selecting club seating. You need to make sure you are selecting commercial grade club seating that is designed to last and take some abuse.

Today's club seating is available in an almost infinite selection of fabrics, styles and touches such as carved detailing. You can even have your club logo carved into your club seating.

The club seating at Hugh Heffner's new Playboy Club at The Palm's Casino in Las Vegas has the famous bunny logo on every button and nail head. The possibilities are endless. However, to create the atmosphere golf club members appreciate the most, it is best to choose neutral colors that reflect nature and the colors of a golf course. Using a solid fabric in a neutral color will allow you to change the d'cor easily.

The bottom line is that your members joined your club to have familiar and regular place to play, socialize, and escape from the stress of their daily lives. Cozy club seating can provide a great place to unwind and linger over a drink, conversation, cards or a meal. The bottom line is club seating is all about comfort.