With the launching of iPhone, Apple created a history in the field of telecommunication. Apple iPhone, the multimedia, internet-enabled mobile phone with a multi-touch screen with virtual key board and buttons really paved a new way with its long list of attractive features. Among the list of attractive features, it includes camera phone and portable media player along with text messaging and visual voicemail. It is even possible for the user to perform the functions like web browsing, e-mailing and Wi-Fi connectivity, making this gadget really stunning and beneficial for the user. The quad band mobile phone also has international capability as it uses GSM standard. Apple iPhone also supports EDGE technology ensuring high speed downloads and reliability.

Apple Inc. launched iPod in January 2007 in the United States after long rumors and speculations. Apple announced in their 2007 Q3 sales report and conference call that they sold 270,000 iPhones in the first 30 hours on launch weekend which was a record in the sales history of any product. The list of attractive features carried by Apple iPhone include conferencing, call holding, call merging, caller ID and integration with other cellular network features and iPhone functions

With the support of the visual voicemail, it is possible for the users to view a list of current voicemail messages on-screen without having to call into their voicemail. It is also possible to listen and delete messages in a non-chronological order by choosing any message from an on-screen list. This feature is not available in most of its competitors. Apple iPhone created a ring tone feature in the United States that allows users to create custom ringtones from their purchased iTunes music for an additional fee.