When we see things, we usually associate them with the color in which they appear in our sense of sight. Apple is red. Leaves are green. The sky is blue. The sun is yellow.

However, as we grow older, we learn that colors are more than just a combination of the different hues. They begin to create a deeper meaning for us that we tend to associate a certain color with that of a certain symbol or emotion. Colors now begin to recreate themselves into something deeper than the usual ink. Colors begin to have meanings and perceptions that differ from one person to another.

It is therefore important for printers that create marketing materials such as brochures, posters, postcards, and business cards, to keep in mind how people perceive a certain color and the meaning they associate with it. And mixing and matching these colors will help in creating a brochure that will complement your purpose and objective for your business.

Exciting Colors

When we create our brochure, we always think of colors that will make our print materials exciting and eye-catching for our target customers. And colors that are considered warm and exciting usually get our blood pumping. Red, orange and yellow is frequently associated with warmth, excitement, and most often, anger. They send strong emotions that range from basic optimism to stark violence.

From the eruption of a volcano, to the sudden changing of the season, warm colors are used by Mother Nature to signify these changes. In order to minimize the strong effects of these palettes, it is important to remember to temper them with the soothing colors also found in the same spectrum. Some of the lighter versions of these warm colors are pink, pale yellow and peach.

Warm colors also tend to come out as larger-than-life hues. Compared to cool colors, they are visually more intimidating and sizeable. They appear larger because warm colors seem closer when you look at them, as compared to the counterparts. The cool ones seem to withdraw from the page.

So remember to use red rather than blue when you need to get attention. Red wins over blue anytime.