Solo ads are private e-mails that are sent out to subscribers of electronic magazines called ezine's. Solo-ads are written by the entrepreneur and then sent out by the publisher of the ezine to people that subscribe to the ezine. Ezines are similar to regular magazines that you get at the local store or that you have subscribed to, only ezines are found on the internet and so are called electronic.

Since the name of the game in all marketing is to get the word out to as many people as you can, so that you can make money online, solo-ads should be considered as an additional of advertising. Ways to make money online are plentiful and you may have chosen a certain product, service or program to market online, so including solo-advertising as another of your wide range of advertising methods is useful to your campaign.

Ezine subscribers are prime to open your private e-mail solo-ad when the publisher sends it out because they are expecting to receive information about how to make money online or other information from the publisher. Of course being that they expect to receive information isn't quite enough by itself to get your e-mail opened. You also want to have your headline and message written so that it will entice people to, first open the e-mail, then want to click your URL once they read your message.

Some people consider that they can simply have the publisher send out any old message and you will end up making money online fast, regardless of how the message is written. It doesn't work this way, so give some thought to your ad and write it correctly. Some simple guidelines will help.

You should recognize these guidelines because they are the same guidelines that work for other types of advertising. If you've been learning about how to make easy money online or just generally make money, you've surely heard there are some guidelines to follow when writing an advertisement.

First of all, your headline must be short, to the point, interesting, and create urgency. If written properly, the person viewing the solo-ad e-mail will actually click and open it. Once they open it, they will only click through to your sales URL, which of course should be your goal, if you've created some reason for them to click on it.

Second, your message must be relevant and enticing. The message must be brief enough that it doesn't bore them but precise enough that you've created enticement and urgency for them to want to see what you have to offer them. It's an important point to make that to make steady money online, your advertising message should not try to sell the viewer but simply entice them to click to your URL.

In conclusion, be sure to consider using solo-ads with your make money online ideas. Search out several sources of solo-ads and compare the price and the number of recipients it goes to. Choose wisely ones that fit your interest. You'll know if you've written your ad correctly if you can answer yes to these questions, ?would I want to open that e-mail? and ?would I want to click to the URL presented??