When ordering customized t-shirt to publicize their brand, most businesses face the difficult decision on whether to have their shirts printed via screen print or a digital print. These two styles of printing both produce unique results on the shirt, making it very important to choose the correct one. After reading this article, your business should have a clearer idea on which type of printing to utilize for your custom t-shirts.

The quantity of shirts being ordered is one of the most important factors in choosing what type of printing to use. Overall, digital printing is much better for smaller quantity orders, because there is no minimum quantity involved. You can order a hundred shirts, or you can order one ? the price difference is minimal. At the same time, this is one of the weaknesses of ordering custom t-shirts with digital printing. Ordering many shirts will not lower the price that much. On the other hand, screen printing is horrible for ordering small quantities. There are immense setup costs that make ordering just one or two custom t-shirts absolutely unreasonable. However, when ordering larger quantities, the price reductions are very evident. The price of screen printed shirts can be minimalized to as low as two dollars per custom t-shirt. Therefore, for most large businesses ordering high numbers of custom t-shirts, the choice is much clearer ? just use screen printing. However, for medium and small businesses, other factors must be taken into consideration.

One deciding factor is the color of the t-shirt that is being printed on. When your business is buying white t-shirts, or light colored t-shirts, then both options are open to you. When you switch to dark colors, digital printing no longer works. This is because the process of digital printing is not strong enough to seep through and show on these dark colored shirts. Therefore, if you are ordering black or blue custom t-shirts, the only option is to utilize screen printing.

Something else to consider is the quality and strength of the print itself on the t-shirt. If your business will benefit from a highly colored print, such as a vivid full color print, then digital printing is the way for you. If you feel it, the design formed from a digital print feels just like the shirt itself, very natural and soft. T-shirts that are screen printed are generally more durable. They can last a long time without fading away or falling apart.

For more information, view these articles comparing the advantages and disadvantages of screen printing and digital printing: http://www.ooshirts.com/screen-printing/ and http://www.ooshirts.com/digital-printing/