People who visit your website usually form an instant opinion about you and what your website offers. This instant opinion is created subconsciously. It happens automatically within the visitors mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the instant opinion is made when your web page is displayed to your visitor. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. You may have already worked out that the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' There isn't anything we can do about this. Colors has an affect on each of us. Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.

The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. The good news, however, is that you can use colors to engender a really positive reaction. You may be aware, that the psychological impact of colors isn't a new phenomenon. In fact, it's been with us for years and years. Whatever our role in life, colors convey emotions to our subconscious mind.

For example, a particular color scheme could convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list of colors indicates the feelings and emotions with which they are associated:

RED

Energy, sense of power, danger, strength, love, excitement, leadership etc

ORANGE

Steadfastness, confidence, courage, comfort, friendliness, playfulness, cheerfulness etc

YELLOW

Brightness, organization, intelligence, caution, joy, amusement, curiosity etc

GREEN

Money, harmony, life, food, nature, healing, health etc

BLUE

Trustworthiness, patience, love, acceptance, tranquility, stability, peace etc

PURPLE

Luxury, nobility, dignity, independence, ambition, royalty, wisdom etc

BROWN

Durability, comfort, tribal, earthiness, reliability, primitive, nature etc

BLACK

Power, health, sophistication, formality, style, dramatic, elegance etc

WHITE

Cleanliness, purity, easy, goodness, simplicity, fresh, innocence etc

Finally, be aware that your website color scheme should reflect the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. And you will lose your visitor. It is important therefore that your website uses the right color scheme. If you can achieve this, you will produce better results from your website. In fact, by getting the right colors on your website you could be looking at the difference between making a profit or a loss.