And, do you have a desire to pick yourself up, after countless failures at Internet success, and try again?

Not every person is capable of working independent of management structures, which distinctly benefit from a secure position in a successful team, and the knowledge of a salary every month, all fringe benefits of working for successful company and carrying out authoritative instructions. Some people enjoy the daily commute to work each and every working day, and the social interactions on the journey and throughout the working day with colleagues and clientele.

The true fact is, being capable of developing an Internet business from ground zero; a home based business is not a straight forward task. It calls for ingenuity and initiative and more importantly, acceptance of failure must be a commitment and determination to try something different, or even to research and develop a more realistic approach to advertising, promotion and marketing the business product or service. There is no Boss around who can take the blame for failure, or adversely, a more knowledgeable colleague who can show a different direction.

Fortunately there is a better way to start a successful Internet business and keeping the financial risks to a minimum. There are millions of different ways that successful entrepreneurs having made their fortunes on the Internet, if you believe their stories. I dare to say that most is in fact true, but what is not readily told, is the hard fact that it took maybe one year, or two years, or even more truthfully, even three years to have a successful Internet business. To make $20,000 per month or more as some claim, involves mastering a multitude of skills which must be understood and practiced, before even a possibility of earning profits from an Internet business.

All successful Internet entrepreneurs who learned how to make money on the Internet, by first learning the basics of website development, search engine optimization (SEO), then crucially the most important technique of all, website advertising, promoting and marketing. Without a thorough understanding of the relevant basic skills, the chances of making an Internet business profitable are nil.

Once the Internet entrepreneur masters the relevant skills, they then applied the basic skills to building one successful internet business. Then experiment by trial and error, making the Internet business more profitable, with success they then have an opportunity to building a second successful Internet business, which can easily double the profits, with very little risk of failure.

The most successful entrepreneurs, will in actual fact own multitude of successful created Internet businesses and benefit from the wealth which each individual Internet business provides. The fact remains the successful entrepreneur will not risk all their wealth in one successful business, they will reduce the risks of absolute loss, by dividing their wealth into a multitude of successful Internet businesses, which reduce the chances of failure if one or two of the successful business fails.

By trying to create the Internet business too early, without mastering the relevant basic skills, the chances of success in any Internet business is significantly reduced tremendously. In every case without exception, they were just overwhelmed by the extra workload of learning the basic skills in all the essential techniques, without the basic understanding of what works, and why not, if it's unworkable and what to alter to secure success.

The majority of potential entrepreneurs follow the traditional approach to making money on the Internet. Find a product which they believe is needed by the Internet masses; Followed by building a downloadable website to show and sell the product; then expect the prospects to know where to look to buy their product; and finally, learn how to sell the product to the potential visitors, so there will be thousands of sales each week.

Although this technique for Internet success is the traditional method to selling any items, it will not work for many who attempt to start an online business. Why, well that's simply because the potential entrepreneur must master untraditional skills, which is unique to the Internet, and then use these unique skills masterly, to develop the website.

To perfect the skills to entice the major search engines, to list the now, nearly created website on the first page or page two of search results – search engine optimization (SEO will only be expected at this stage to index the website, and not high ranking), then possibly the most important skill to master is successful website advertising, promotion and marketing of the unique website. Yet, all these skills must be successfully completed before expecting to earn a single dollar.

Remember, its not just good enough to index the website on the first page of the major search engines, as potential buyers is directed to you unique website, they will not buy your product unless your unique website contains a compelling reason to buy – compelling sales copy on the websites landing page, which will force the potential buyer to buy your product writing a compelling sales copy, is an exacting skill, and takes time to master; requiring only one skill of many.

I started my Internet presence by reversing the traditional process of creating an Internet business without investing any money initially – with the exception of buying e-books. That way I reduced the financial risks to zero, but increasing the workload tremendously, as the mastery of the basic skills was my ultimate responsibility.

I secured a business plan, which was simple and required no initial funding and set about putting the business plan into action. The main emphasise to the business plan was to attempt to earn money while I was learning the fundamentals of mastering the basic techniques of website development, SEO, website advertising, promoting and marketing, which hopefully lead to a successful and profitable Internet business.

My initial priority was being to research the most relevant high quality e-books, which was available on the Internet. Finding relevant ebooks may seem to be a simple task, but unfortunately, the main problem with purchasing any type of digital products, is that the buyer don't have an opportunity to check the quality or content, of the product prior to purchase and because selling e-books is a billion dollar industry, the initiated downloadable software website owners can easily sell ebooks that can be found freely on the Internet for no cost, and sold as high quality.

Whenever you buy a digital product –in this case an e-books, on the Internet, ensure you have a commitment to return the item if not satisfactory and relevant to the subject. There is high quality and well established downloadable software websites on the Internet, which not only sell the highest quality ebooks, but offer up to a ninety days full money back guarantee, so if not fully satisfied with the downloadable product, then a request will return the value of the sale, without a reason.

Once I selected a high quality ebook website, I invested in numerous high quality ebooks, and read, understood and followed the information, at times re-reading the same information many times, so the information was ingrained. I also researched tutorials, in ebook format concerning using programs like Dreamweaver, FrontPage or other relevant software, which would assist in creating unique websites from free or cheap website templates.

I studied the information for about six months before deciding to build a downloadable website from a choice of thousands of website templates; I purchased cheap website templates CD off eBay for a few dollars. The reason for the extended delay in implementing the first part of the business plan, was integrating in with other commitments for my time.

The process of building a unique website from a cheap template, I found quite straight forward, understanding the complexities of the website design program, was not difficult and used the information products as reference materials. While creating the unique downloadable website –buy e-books with full resell rights to used in this initial project, it's important to include high quality and unique content, with relevant keywords embedded in the content.

Research must be conducted on relevant keywords prior to starting the initial project, as the keywords must represent the potential product buyers search queries. It is easy to check the competitors relevant – relevant to your product, keywords and at most select about two relevant keywords per webpage; it makes the task of creating a unique downloadable website simplistically, by using one keyword per webpage, and then embedding this one relevant keyword about three or four times in the rich and unique website content on one webpage only.

Remember create the content for potential buyers, and not for indexing in the search engines, as creating a unique website with rich and relevant content, the search engines will definitely index the website. The major problem with creating website content for the search engines, is the potential buyer, will consider the content disjointed and uninteresting, and is likely to click away from your website within seconds of landing.

The websites rich and unique content must be compelling to the potential buyer, and entice the buyer to buy your product, the buyer will not be interested in buying you product, if the WebPages content is only written to influence the search engines. If you are not a natural sales copy writer, then it will be necessary to research and study through e-books, the techniques involved in creating compelling sales copies. This way the financial commitment will be minimal

There are some excellent high quality e-books, which is more than capable of teaching the average person the techniques, involved in writing compelling sales copy WebPages. These high quality e-books are written by some of the Internet's foremost experts, and written in an informative and simplistic method. But only buy from a trusted and long established instant downloadable software Internet store, and re-buy from the same store you trust.

The part of the business plan that I have neglected to reveal, until know, is what instant downloadable software do you sell on the website? Easy, when you buy downloadable software from high quality software website, the full resell rights is always included with the purchase. With full resell rights you are in possession of a valid full resell rights license, to re-sell the software, even after using the software on your project and still using to creating the second successful business, even when your selling the software.

In essence, you have tried and tested the e-books and you are responsible for creating a successful unique downloadable website from a free or cheap website template, so you are in possession of the now, free software products, to sell by the very fact of owning the full resell rights license. With regards to what needs to be included in the websites compelling sales copy, is the fact you used the downloadable products to create a unique and successful website from a free or cheap website template, should be a compelling reason for any potential buyer to buy your products.

While in the process of creating your downloadable website, it's important to study and master the techniques for advertising, promoting and marketing the website, when first part of the project is finished. Amazingly, mastering the relevant techniques that is being discussed, is capable of being perfected by any average person with a determination to seek success, and will not give up at the first sign of problems.

The initial cost is buying relevant technical e-books, although most people on the Internet buy quality electronic information products for entertainment, yet with hard work and self taught skills, can resell the software with very little initial financial outlay, and in the process with determination to succeed, is capable of creating a successful Internet business and join the Internet rich.

The second part of this article will explain the fundamentals involved in adverting, promoting and marketing the newly created instantly downloadable website selling e-books with full resell rights.