We all have faith... in something. But "faith" and "marketing" are a pair of words you don't often see associated together.
After all what is marketing?
The American Marketing Association's new definition of marketing is as follows.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
I would define the "creating" part as branding, and the communication and promotion of the brand as "marketing" - bygones...
The important part is to have complete faith in your marketing efforts...which first requires complete faith in your "brand image" (The image formed in a prospects mind when they interact with your brand)
Your brand image consists of key online and offline elements such as:
?Your website
?Your logo and collateral
?Your brochures and sales kits
?Your email campaigns
?Your blog
?Ads/Direct Mail
?Your presentations
?White papers/eBooks
?And much much more...
You will know when you have faith in your
brand image...it's unmistakable...because you cannot WAIT for prospects to see and interact with your brand because you KNOW they will be impressed.
Back to faith in marketing:
Times are tough, no doubt. But as competitors falter, or decide (for reasons unknown to any common logic) to STOP marketing....it is the perfect time to gain market share by continuing to marketing your brand with confidence...and of course faith. Email was reported to have a 56/1 ROI in an 08 study...see the best ROI as reported by Marketing Sherpa here: http://www.imageworksstudio.com/blog/best-marketing-roi-strategies.html
By charging forward with renewed faith in your marketing strategies, and confidence in your brand you can increase your brand awareness, build valuable impressions, and INCREASE revenue, even in a down
economy.
So have faith, be steadfast in your commitment and keep on marketing...the results will be rewarding.
