Purchase domain names in the extension that is as much relative to your business organizational model as possible. For example, .ca means your business is based in Canada and .de clearly explains your German location. However, there are global domains, such as .com or .net.

Be careful when choosing a domain name registration service provider. Some of them are scammers and after you tell them the name you want to register, they do it themselves and then make you buy it from them. They may also charge you for more money than you though from the initial offer. Do some research - scammers are usually mentioned at least once on the Internet. Telephone support availability is a good sign your domain name registration service provider is a serious business and it is simply comfortable to settle up problems instantly by placing a call. Besides that, look for accreditations, for example from ICANN. Serious companies try to gain as much accreditations as possible so that it improves their image and guarantees their security. If a domain registration service doesn't have any accreditations, it shouldn't be considered to be a scam or alike, but it is a warning sign.

Try using keywords when choosing your domain name. Some search engines, like Google for example, do take keywords in the domain name into account so this may help you rank a little bit higher in search results. However, choose the shortest name possible so that it is easy to spell and remember.

Make sure you purchase domain names that are not potentially dangerous to be sued for. Avoid trademarks infringement and don't try to squat someone's domains. This is simply not fair and may cause problems.

If the domain name you want is available in several extensions, we recommend you to consider buying as much of them as possible so that no one can take advantage of your success.

Let's imagine you've found a company you like. Hit Google to search for example for "domain registration" or "domain names purchase". If you find information about the company your chose in the first several pages of results, it means the company has been operating in domain registration business for quite a long period of time. If you can't find any traces of the company in search results and/or observe it only in AdWords, for instance, this is just another reason to check everything once again.

Therefore, when you purchase domain names, remember to go through careful planning and research. Choose the companies you trust not only because you want to. Register domain names that will appeal to your visitors and won't infringe someone's rights.