Your mailing list will be your primary tool for success. There is a phrase that says: �The money is in the list.� That is definitely true! It is imperative for you to have a mailing list to keep in touch with your website visitors and feature your new products to proven buyers.

Many people are not as successful in setting up their mailing list as they should be. That is because they put a small text link or graphic on their website saying �Sign up for our mailing list.� You CANNOT do that � it�s not going to cut it. You�ve got to be a SUPER salesperson to make your online business succeed.

It is essential to find creative ways for customers to sign up for your list, no matter what. Once you have a person on your list, they turn into a prospect, and hopefully a new customer, for life! Repeat sales are the key for you and your business. Be sure and offer them a freebie (something of value) to entice visitors to sign up for your list.

This is so important that I want to give you some ideas to help get you started:

-Offer your visitors a free email course, like the one you are reading now!

-Have a drawing or contest that new subscribers can be entered into

-Provide a �Members Only� section for your subscribers

-Give product discounts or other promotional offers to those who sign up

Promote your mailing list everywhere you can: in your e-mail, on your website, your newsletters, EVERYWHERE! You'll need unique and clever ways to promote your list information. Be bold and creative and you can come up with new, never-seen-before ways to attract new subscribers. Surf the net and observe what other retailers are doing. The mailing list is so important that other websites will dedicate an entire domain name just for their opt-in list!

Now that you are ready to set up your new mailing list, a highly recommended site which provides a ton of resources is http://www.aweber.com/?286072 Not only are they the best, but they are very affordable. They even offer a 30-Day trial for free!

If your business does not have a mailing list, it�s time to start one today!

If you do not create, build, protect, take care of and pamper your mailing list, you will not succeed online. It is the life blood of your business and website.

Get started: http://www.aweber.com/?286072

(Note: this article is part of a mini-course with twenty lessons. You can find that entire free mini-course here: http://brentriggsblog.com/minicourses.asp )