Corporate merchandise has evolved as the most popular mode of brand promotion in the recent times. Catering to the need of the various industry types, ample of promotional merchandise has flooded the market. Each of them is best for different audience segment and specific business event. We can see a rich collection at www.ideasbynet.com, one of the renowned online suppliers of corporate gifts. While all of them are superlative in their quality of advertising one's brand, a list of top 10 promotional gifts can be easily categorised as follows:-

* Pens: They are one of the most commonly used promotional items. The reasons counted upon are their cost-effectiveness and their efficacy as a brand publicity medium. They are available in varieties of recycled eco pens, novelty pens, pen sets, highlighter pens, multifunction pens, Balmain executive pens, branded pens such as Parker, Quill, Prodir, Senator, paper mate pens, plastic pens, and metal pens.

* Stress toys: This corporate merchandise is apposite promotional article in today's highly stressful corporate world. They are available in various shapes specifically designed for separate industry audience viz. medical and anatomical, transport and travel, animal, sports, IT, telecoms and many more.

* Keyrings and keychains: Build in options of leather, metal, plastic and keychain lights, key chains and key rings are competent in generating higher level of impact on the intended audience. Used in everyday activities like driving, locking house and furniture, they give a wide scale exposure to the branding elements.

* Mugs and coasters: This corporate merchandise is regularly used commodity in both household and commercial set-ups. Mugs and coasters are complementary to each other and, therefore, are suitable to be presented in combo packs. They in a way doubly emphasise the brand identity in a single go.

* Mobile phone holders: Mobiles have become a necessity for almost all age groups. Thus, the need for mobile phone holders has also shot up. In homes, cars, offices, they are used not in single number but one for each mobile phone. This increases their scope of brand promotion.

* Folders: They are basically presented at conferences, seminars, presentations and other similar business events. The variegated kinds include regular, leather, zipped, polypropylene and ring binder conference bags.

* Mouse mats: With the introduction of more and more computers in the private and professional life, mouse mats too have gained wide-scale application. This has increased the promotional opportunity via mouse mats.

* Umbrellas: Umbrellas have a broad printed area and are, therefore, ideal corporate merchandise for brand advertisement. Also as often used articles, umbrellas put forth heightened brand awareness.

* Clothing and caps: They are gifted to audience of all class. Clothing and caps offer double-sided advertisement space. The branding elements are clearly identified and highlighted in these promotional gifts.

* Paper products: Different types of paper products like note pads, sticky notes, and memo blocks are some of the well-known corporate gifts engaged in providing brand visibility.