Let me first start by telling you what MLM nowadays is not all about. It is not about grabbing everyone you meet or walk past and saying “Hey, I have a great opportunity for you”. It is not about trying to sign up every person you meet into your business. It is not about three way calls with you and you prospect and you sponsor. It is not about going to peoples home and putting on a company presentation. MLM nowadays is a lot different and anyone who thinks it encompasses the above will sadly miss the boat.

There are literally thousands and thousands of MLM opportunities out there, some good, some not so good but the ones that survive and thrive are the ones that are embracing the New Face of MLM. What is this new face of MLM I am sure you are asking. Well it is embracing technology in an ever increasing sphere. This technology primarily focuses on the Internet.

The good MLM's will have at a bare minimum the following characteristics. An automated lead capture page. This will capture your prospects information so you can follow up with them about your particular opportunity. An autoresponder that will send out a series of emails to your prospect about the opportunity and why it is going to be life changing for them ( and yes, I say life changing because if the opportunity is not going to be life changing then people will not join ). An automated presentation about the company and the products and how your prospect will benefit from either using the products or joining the company. Once your prospect joins, your MLM should have an automated system to train the now new recruit on how the business works and how to be successful with it. If your MLM has all of these features you are going to be getting involved with a company that is part of the New Face of MLM. This by no means guarantees your success but it does in so many ways assist you in your marketing.

The greatest problem with the New Face of MLM is the lack of personal contact. The process described above is great but you will notice in the whole thing there is no personal contact whatsoever. This is not good. Only the really really new people in MLM will not realize all their followup and training is coming from an autoresponder. Other people who have been looking at other opportunities ( maybe not even MLM ) will realize this is all being initiated by an autoresponder and will be longing for the personal touch. This is vitally important and has to be done to be successful. Now, I'm not saying that you have to pick up the phone and call everyone of your prospects and recruits, far from it, what I am saying is that you need to connect with them on a more personal level. This can simply be an email to start with saying G'day, just wanted to let you know I am are real person and this is a real business, here, look at my photo of me having fun with my kids. You know, something about you. This really works and will make the whole opportunity to your prospect real.