Turn on the news today and you’ll see hoards of people crowding shopping malls and electronic stores. They stand in line for hours to purchase a Christmas gift that will long be forgotten two months after it is received. What you won’t see however is soon to be one of the biggest trends this holiday season. Diet plans like South Beach, Medifast or many others are anticipating that December will be the single largest month of the year.

Why this new shift toward pre-purchased diet plans as a gift?

The answer can be found in the growing number of Americans who are concerned about their health and weight. From the restaurants to the fast food outlets, consumers are demanding healthier food. With basic plastic surgery costing anywhere from $5,000 to $35,000, companies like Medifast.com provided a simple solution for individuals looking to begin their new year with an extreme weight loss makeover.

A promise so good...it can't be resisted.

One diet program promises to help you lose up to 20 pounds in one month without shopping, cooking or counting. These programs provide foods are nutritionally balanced, clinically proven, and delivered to your door. Compared to a $7,500 tummy tuck, these plans look very attractive to consumers as holiday gifts.

In a recent survey of married women, one of the top items on their wish for the New Year was that their husbands would eat healthier foods and work out with them. Trends indicate that not only are individuals purchasing diet plans for themselves but more and more couples are joining one another on a quest to loose weight. To these individuals, giving each other the gift of weight loss is truly priceless.