Whether you realize it or not, making a purchase is an emotional activity. When you browse among a number of sale items, most people will choose the product that makes them feel the best. The key word is FEEL. The way you feel is an emotion. A few examples of emotional responses are: happy, sad, cozy, secure, etc.
An item for the home might be purchased because it matches the surroundings perfectly and brightens the room (it makes you feel cheerful). Sitting on that sofa is so comfortable and cozy (secure). The car you are considering will impress the neighbors (proud). People buy things to satisfy their emotional needs.
Some words or phrases cater to these emotional needs more than others. Use these emotional trigger words in your titles, ads, emails, and sales pages to encourage people to buy. As proof, from which ad below would you prefer to purchase:
Ad 1) Sale, sale, sale! Free bonus – today only! Get a brand new XYZ Fishing Rod. Buy today and get our exclusive important fishing guide – Who’s catching What and Where. This handy guide is included Absolutely FREE! Easy Low Payment, Free shipping, Fast delivery! Your complete Satisfaction Guaranteed or your money back – no questions asked!
Ad 2) XYZ Fishing rod with fishing pamphlet – no charge to ship.
Both of these ads are selling the same thing. But, if you were like most people, you would prefer to buy from ad number 1. In that ad, all of the key words in the list below are used. Try using some of these words in your ads, sales pages, and emails and watch your sales increase!
1. Use the word "important" in your ad. People want important information that could change their life.
2. Use the word "guaranteed". It is reassuring to know that they are not risking their money buying a product that they won't like. They like to have some recourse if they are not happy.
3. Use the word "fast". People like immediate gratification and want fast results, fast delivery, fast ordering, etc. We value our time more than our money.
4. Use the word "easy" in your ad. We like things that are not difficult. People like easy methods, easy instructions, easy to use, easy payments, etc.
5. Use the word "free" in your ad. Everybody likes a free incentive to do business with you. Offer free ebooks, downloads, reports, etc.
Please excuse me now; I have to finish up here. You see, I saw an ad for one of those new XYZ Fishing Rods that I’ve just GOT to order…
