A newcomer in the section of announcements postcards are pregnancy announcement postcards. We all know those baby announcement cards that parents send out after a little baby has been born, but now a trend has shown up where expecting couples like to share the excitement and joy of a new pregnancy with friends and families. While close friends and family (as always) will get a verbal transmission of this exciting message, friends and family living far away are often left out. They usually find out late during pregnancy or even after when the baby has arrived. That fact has left many expecting parents frustrated, but with no real options until just some time ago. This is the missing link that vendors of pregnancy announcement postcards are trying fill - with great success.
What are pregnancy announcement postcards? What would one have to think of when considering these cards? Pregnancy Announcement Postcards are a little less formal than baby announcements. Often the expecting couple does not even know the gender of the baby to be and so these cards have to be designed in a way that they appeal even without providing much information (other than that a baby is on the way). Pregnancy Announcement Postcards don't provide much information, but rather have to translate the excitement and joy of the parents to be into a picture or one sentence headline on the card.
A well designed pregnancy announcement card needs to be able to connect parents and the different card recipients. A great postcard needs to wake emotions and feelings to make a lasting impression. It does not matter if the card is actually send in an envelope or if it is a plain postcard. Feedback we have seen has shown no significant advantage between either one version of the announcement card. Some vendors even provide the option to send out free pregnancy ecards from their website - utilizing the same popular designs that are usually only available for the actual print (hardcopy) versions of their postcards. Custom postcards usually have to be designed and printed locally due to the high cost associated with this process. No web vendor has been able so far to offer customized postcards for that occasion at a reasonable price.
Pregnancy cards come in many different flavors and lots of different pricing options. Different vendors are on the market with prices ranging from $1.00 per one card to packs of 20 to 25 priced around $10 to $15. In some cases vendors charge a premium for custom made cards. Extra cost one has to consider are stamps. Normal postcards have the advantage of low postage pricing options ($0.27 at the time of this writing). Announcement cards mailed in envelopes need to be stamped in at $0.42 (at the time of this writing).
Conclusion: Pregnancy Announcement cards are a great way to connect to friends and family with a happy occasion in mind. This is especially true when friends and family are spread out over the entire United States or Canada.
