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The internet is now becoming more of a social platform.Marketing 2.0 has now become the trend in internet marketing. New age marketingtechniques like viral marketing, social marketing, blogvertising and many moreall are part of the Marketing 2.0 phenomenon. This development provides you newways to identify, target and feed your message to the right audience and turnthem into your customers. You must constantly follow closely the Marketing 2.0standard to deliver the best social mediation solutions, thus, hitting youraudience. With so many different strategies for integrating social media, thereare many products available out there that are well worth mentioning. In 2008 Yahoo introduced a platform called"oneConnect" that will allow users to integrate many formsof communication into their mobile phones. Yahoo describes this new platform asa way to "use all your favorite communications tools and services toconnect with anyone, at anytime. From IM or text, email or social networks,Yahoo OneConnect intends to integrate all the ways you communicate into aunique, mobile experience." It allows users to view new postings onFacebook, photos on MySpace or a connection on LinkedIn. You get a chat client,a contacts manager that syncs with your Yahoo contacts and your Apple AddressBook seamlessly. This mobile platform will support a good number of socialmedia sites and make it easier for people to stay connected to their friends. YahooOneConnect describes its new service as a way of keeping a pulse on its users?networks and delivering the most current action right to their phones.
Another creative way to integrate socialmedia is even thorough a social media-friendly browser now called Flock. Thelatest version of this web browser that's based on Mozilla Firefox comes withmany built-in and customizable social media tools. Flock has a People's Sidebarthat keeps track of all your Facebook, Twitter, Flickr and YouTube contacts. Thismeans you don't need to keep visiting the Facebook site after you've logged onto it. Flock keeps track of your friends? status updates, allows for instantmessaging, and lets you check if you've got new messages, or if your friendshave posted new pictures or content. If you use Twitter, you can instantlyinteract with your Twitter friends, post a Twitter, and check your friends?updates, all from Flock's sidebar. Flock has integrated Gmail and Yahoo mail inits browser. It automatically checks your email for new messages and lets yousend e-mail directly from Flock, without you having to be on the Gmail or Yahoosite. The browser comes with a built in blog editor that allows you to post andpublish text or images directly to your blog. With Flock's built-in FeedReader, you can track, organize and read the latest content from the sites yousubscribe to. The browser conveniently supports online bookmarking withDelicious and Magnolia. You can bookmark sites to Flock and your Delicious orMagnolia account simultaneously. You can search for YouTube videos or Flickrphotos using the Media Bar Search Tool. If you come across content that youlike, you can instantly bookmark it to your Media Stream. This browser seems totry to implement all your social media needs.
No matter what you social media integrationneeds are, the point is that with the constant development of new technology,everyone must find ways to keep up with the demands of the web. Breakingthrough all the clutter is becoming harder by the day. Yahoo OneConnect andFlock are just two of the hundreds of methods available to integrate yoursocial media.
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