The Baby Boomer generation is defined primarily as men and women born between 1946 and 1964 moving through their 40s, 50s and 60s. Baby Boomers make up 25% of the population and own 77% of the world's financial assets. This generation have always made up their own set of rules, have always rebelled against tradition and generally made up their own culture. They now want to continue to cut a path through the unknown and not only want to look good, they also want to feel good. And "good' usually means "young". They have seen their elderly parents become weak, feeble and lose their independence in their later years, and they do not want to suffer the same fate.

Baby Boomers also known for their dedicated work ethics and high standards are very interested in health and fitness and are showing up in gyms around the world to get started on a strength training program because they have heard it will help them stay younger. This age group can expect to live into their 80's, 90s and beyond so staying strong and healthy is of great importance to be able to remain independent and healthy to enjoy these extra years.

Baby Boomers will not thank you if you call them "elderly" and they have no intention of "slowing down" or "growing old gracefully". They intend to remain active and youthful throughout their entire lives so their health span equals their life span. If a strength training program will assist them in accomplishing this, then so be it, they will take it. As you would expect they are setting their sights high - instead of sitting around idly watching the world go by, Boomers intend to start new careers, hobbies, and travel. This can only be made possible by remaining strong and healthy. Strength training is the means to achieve this.

In addition to enhancing their own health, fitness and quality of life, Boomers also have the chance to influence the next generation by setting an example of a new, active model of an aging adult. They will teach them that weakness and frailty is not an inevitable part of getting old and that it within our control to stay strong and vibrant. Staying independent and taking care of ones self is a great incentive to maintain strength as you age. Creating more energy and endurance by being fitter and stronger enables an active lifestyle to easily be maintained. Building strength also builds strong bones, which helps prevent the bone-thinning disease osteoporosis. And toned muscles look better than flabby fat. Muscle is youth.

You can start building and regaining strength at any age, even people who begin strength training in their 70's or 80's can regain loss strength in as little as eight weeks. You don't have to accept that you will lose your strength or muscle tone just because you're getting older. Your muscles will continue to work for you as long as you make an effort to work your muscles. Strength training is the key to staying young, no other form of exercise can achieve the same results and the outcome is an improved quality of life that you could scarcely imagine.