As the website writer you must set aside time to think deeply about what you see. Do not just gloss over the site. Drill down deep and consider yourself a website visitor. These two components must capture your visitor.

Good Informative Content

It sounds so difficult to write good informative content. As a web writer you must make it happen! Web surfers are your customers. As a web site content writer the best way to stay in business is to provide something of value to your customers. On the Internet, that something is appealing, well-designed information.

Let's look at an off-line writing example, the

catalogue. Most businesses have them in one form or another. If you compare the structure of a detailed catalogue to web writing, you'll discover a few things that are the key to success.

Catalogues grow to be hundreds of pages.

Cross-referencing from one page to another is frequent. On the web we use hyperlinks. Changes made to one section often impact another section. If you write "see pg. 279 for more information," there better be more information on page 279!

It's even more so with a web site. More pages will be added as time goes by. Certain pages will link to others, and they must be easy for your readers to find.

Lets say you wrote on a web site about soccer, the beautiful game.

Soccer players, rules of the game, equipment... everything will be about soccer! Now it's time to create new pages about famous soccer stadiums. Don't forget to update your Index Page or Site Map with easy to follow links.

Effortless Navigation

Within the structure of your existing web pages, add good purposeful in-text links. This will fulfill your readers and the search engines in a big way.

Your web site is made up of text, links, and images. Your readers will not see your pages as isolated features. They will not notice your content first and then go on to check out your site design and pictures.

Your visitors will instantly be impacted by your complete site. It is up to you to make it an enjoyable visit. Consider the features, the stunning design, and the well planned linking structure. Keep your website as user-friendly as possible.