As the website writer you must set aside time to think deeply about what you see. Do not just gloss over the site. Drill down deep and consider yourself a website visitor. These two components must capture your visitor.
Good Informative Content
It sounds so difficult to write good informative content. As a web writer you must make it happen! Web surfers are your customers. As a web site content writer the best way to stay in business is to provide something of value to your customers. On the Internet, that something is appealing, well-designed information.
Let's look at an off-line writing example, the
catalogue. Most businesses have them in one form or another. If you compare the structure of a detailed catalogue to web writing, you'll discover a few things that are the key to success.
Catalogues grow to be hundreds of pages.
Cross-referencing from one page to another is frequent. On the web we use hyperlinks. Changes made to one section often impact another section. If you write "see pg. 279 for more information," there better be more information on page 279!
It's even more so with a web site. More pages will be added as time goes by. Certain pages will link to others, and they must be easy for your readers to find.
Lets say you wrote on a web site about soccer, the beautiful game.
Soccer players, rules of the game, equipment... everything will be about soccer! Now it's time to create new pages about famous soccer stadiums. Don't forget to update your Index Page or Site Map with easy to follow links.
Effortless Navigation
Within the structure of your existing web pages, add good purposeful in-text links. This will fulfill your readers and the search engines in a big way.
Your web site is made up of text, links, and images. Your readers will not see your pages as isolated features. They will not notice your content first and then go on to check out your site design and pictures.
Your visitors will instantly be impacted by your complete site. It is up to you to make it an enjoyable visit. Consider the features, the stunning design, and the well planned linking structure. Keep your website as user-friendly as possible.
The Art And Science Of Wine
Because you can tweet, or update, so many different ways, it's flexible enough to be used from anywhere, which lends itself to being used more frequently than sites like MySpace or Facebook.
Keeping in touch with friends on MySpace/Facebook can sometimes be a challenge because you have so much other noise from people and things you may not care about. Maybe you have a handful of people that post the same bulletins frequently and they clutter up your bulletin board or mini-feed and you sometimes miss a bulletin that your close friends post. Twitter eliminates all of this because there is inherently less noise, and all tweets are limited to 140 characters or less.
There are no friends requests, event invitations, application requests or any of the other distractions you can find on MySpace/Facebook, there is only the status update. The status update is really all that's important when it comes to keeping up with friends because it allows you to see at a glance what a bunch of your friends are up to.
Twitter detaches the status update from your computer and even your web browser. Users can tweet via text message, desktop Twitter clients and IM. This allows for a social network with more flexibility than most others. Sure, Facebook has a great mobile iPhone version, but not everyone has an iPhone or even a phone with a web browser.
Updating Twitter via text message is something that anyone with any phone can do and that is why it is better than MySpace/Facebook for keeping in touch with friends.
But what are some of the ways that friends can use Twitter to communicate more frequently and make a tangible difference in their lives?
Making Plans via Twitter
Twitter makes making plans simple and fast. Once your core group of friends that you hang out with regularly are using Twitter, you might find that you're all hanging out even more because now everyone knows what's going on for the next outing.
Now if you're trying to get everyone together for the midnight premiere of Indiana Jones, you don't have to call each person individually and then negotiate the time to meet up and the theater to watch it at. All you have to do is post something along the lines of "Whose down to see Indy tonight at midnight in Alhambra?"
As long as everyone checks Twitter at some point during the day, everyone will reply saying yes, no or suggesting other plans. Bam! Plans suggested and made within minutes with one 140 character message on your part. Beautiful.
Announcing Good News
Now when something good happens, it's easier to spread the word. Let's say you just got promoted, maybe you wouldn't bother to call your 10 closest friends to brag, but that doesn't mean that they wouldn't be happy for you and glad to hear about it. Twitter makes it easy to get a virtual round of high fives within minutes of announcing your good news.
Sharing Photo Album Links
How many times have you gone to an event where one of your friends is taking pictures all night? It sure would be nice to get those pictures, but somehow it rarely ever gets done. It's only when you had an exceptionally great trip or fun time that you get to see your friend's pictures. Now it's easy to post a link to a zip file uploaded to zShare and then share it with your friends through Twitter. Just upload it and post the link for everyone to see.
Get their attention by using @replies and you've just sent it to them in a hurry and they can all download the zip file and then talk about the pictures and the good times.
Sharing Regular Links
Sharing links to new web sites, music or videos is also made more efficient now, thanks to Twitter. Gone are the days of IMing everyone with some new viral video. Now all you have to do is Twitter it and all your friends, who likely have the same taste as you anyway, will now see that you think they should check out this new find.
Chances are, you don't tell everyone you know about every cool thing you find on the internet, but that doesn't mean that they wouldn't be interested if you let them know. It's the same idea as using it to spread good news. Just because you don't want to take the time to tell them, doesn't mean they wouldn't like to hear about it.
I hope you now see some ways to use Twitter that you hadn't thought about before. At it's best, Twitter can really help bring people closer together and I hope this post can bring you closer to those you care about.
Speaking of bringing people closer together, you should follow me on Twitter! If you have some other friend-related uses for Twitter, please post them in the comments.
Both Wycliffe Williams & Ryan Gutierrez are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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