Brisbane Airport is the largest capital city Airport in Australia spread over almost 2700 hectares with more than 16,000 employees. It connects passengers directly to 35 domestic and 26 international destinations. The airport is a city in itself and this city does not sleep! There are activities going on round the clock, day in and day out. This needs efficient scheduling, excellent management, and highest level of instant communication. And, above all, under the global terrorism scenario, you cannot overlook the security aspects as well. For all these the authorities needed a successful system that connects every corner of the service area and each and every employee. Precisely with this need in mind BNE roped in Brisbane-based Red Oxygen, a leading global developer of SMS gateways, and a distributor of email to SMS software applications.

Red Oxygen has developed a fully customized SMS gateway for Brisbane Airport Authority that will allow them to utilize their existing contacts address book for sending instant bulk SMS to their staffs. It is a low-cost employee messaging application system from Red Oxygen to contact their diversely scattered workforce. Any messages written in the SMS application window are delivered instantly to the recipients' mobile phone.

Red Oxygen has all necessary desktop messaging software applications that can be customized to develop a seamless instant email to SMS system. It has intelligently merged the power of email applications with fast, reliable, and extremely secured SMS solutions.

The authority can send SMS messages to a specific individual or to the entire list as quickly and easily as sending a single email. For an airport it is not wise or feasible to communicate to their employees over email as most of the requirements are urgent and should be attended to immediately. It has been found that on an average it takes about 48 hours to respond to an email, whereas it is maximum 20 minutes for a general SMS. For high security operation areas like Brisbane Airport it ideally should be within a second. The volume of traffic the airport handles along with the number of passenger it is extremely important to stay connected with every area of operations, be it the main lounge, the air traffic control, or the ground operation areas. Sending instant bulk SMS messages seems to be the only practical solution! At the time of emergency it is not possible to call every employee on their phone. Sending the high alert SMS is by far the most practical, realistic and effectual step in dealing with urgent matters at hand.

Along with sending bulk SMS messages to employees, the authority can also have customized calendar reminders that will be automatically send to their employees' mobiles. They can send SMS messages to a large group of employees and can receive the replies directly into their inboxe! It can also send long messages, scheduled SMS, recurring reminders, etc. The bulk SMS application is fully integrated and does not require additional installation. It reduces the telecommunication costs drastically.

Red Oxygen has developed the customized software for Brisbane Airport that works in tandem with Microsoft Outlook/Outlook Express and IBM Lotus Notes. With this revolutionary SMS gateway the messaging managers or executives can be communicated while they are out of the office. Under normal circumstances the SMS service is utilized by employees in the administration, receptionists, and secretaries who look after regular intra-office communication. But owing to the nature of the service and the global security threats, SMS applications are widely utilized in emergency service departments as well. This ensures a smooth, convenient, and timely communication which can then be followed by instant and effective actions. The entire operation is extremely cost effective, timely, and efficient.