Tell me what you found. OK - you can't tell me because I'm just an article. So let me tell you what you found. You found 400+ videos on that matched on "adwords."
Browse that listing. You'll find video how-to's included in the listing.
You'll find instructional videos on most any subject you care to consider. I just did the following searches on YouTube and found the following (as of 2007-07-04):
Stamp Collecting - 35
How to dance - 3,320
How to animate - 104
You get the idea.
Now why are people putting up these videos. There are a number of common reasons.
1 - Bragging rights with friends.
2 - In the hope of becoming famous for something you've posted which could lead to who knows what? Maybe a gig on a hot TV show?
3 - Pure vanity.
4 - To learn how to do it.
5 - To become well known as a resource or even an expert in a field of endeavor.
6 - As part of a marketing strategy to leverage any of the above reasons.
It's these last two that should probably interest your inner marketer. Let's look at these in a little bit more detail.
It's a noisy world out there. You've got to do things that make you stand out from your competition - especially if you're a new player. But even if you're not. Standing out is a good thing for marketers.
Online video promotion is a good way to do that.
You'll need software and hardware that supports video marketing. Fortunately the tools are easier to find and acquire. There are learning curves, but the learning isn't hugely difficult.
One of the things that seems to be hot right now are instructional "how to" videos. Marketers put up samples of their videos and link back to their websites where the real sales efforts begin.
The point is that video is just now beginning to become mainstream for online marketers. A couple years ago some adventurous (and somewhat wealthy) entrepreneurs started out as early adopters. Now lots of folks are getting the bug.
Not only can it be profitable, but once it's set up, it's easy and fun. You have an idea, record it, post it as a product. What could be easier.
