By having your articles published in the major directories and in the form of newsletters and ezines is an excellent way to entice people to read and learn about your topic, thereby convincing them of your "expert" status, and pulling them to look at your website to learn more.

You are not writing articles just for praise and admiration. This is also one of the ways of making money online by writing articles on different topics.

So, you know you should be writing more articles to promote your website and bring in more traffic but article writing isn't something that you enjoy. If you don't have the time to write articles yourself, you can outsource the job of article writing.

However, that costs money, and I personally don't see that there is any need to go down this route when there are so many good article writing tools and systems out there.

The fact is that article marketing is quick, effective and above all, free, and so, if you don't write articles then make it a point to start and start fast.

Likewise with the content of your website, the more unique your content is, the more chance you have of showing up in the Search Engines "organic" (i.e. non-paid for, natural) searches, whilst if your site is full of duplicate content from free articles available to anybody, then you are really making things difficult for yourself. Whilst your article and website content does not need to be ground-breaking in nature, it nevertheless needs to be different to everyone else.

You can then use the article content for article submission to article directories to promote your site, and, believe me, providing unique, interesting and stimulating content to information-hungry web surfers is a virtual gold mine.

Write content-rich and focused articles and submit them not only to the directories, but also to other people's sites and ezines.

Put your keyword in the first 3-5 words and make sure your title is relevant to the article content.

If you are considering how to provide better website content to your website then article writing is a great way help, because article writing is an incredibly good method of achieving a web presence with good content in double quick time.

The importance of unique and well written content cannot be overstated. Create highly useful content that engages the reader and will meet their need, and you are well on your way to online business success.