With over 60 million web sites on the Net, you need a solid, testing strategy for steering and drawing customers to your home business web site. Learning how to get it takes time, reading, testing and experience.

You can do it if you are willing to pay the price. Here are some ways to help you get started.

Search Engines

Search engines are the virtual yellow pages for home business web sites. Over 80% of Internet surfers and searchers use search engines to find information on the web.

There are thousands of search engines. So, what are you to do then to work the search engines for traffic? Please let me show you.

To get the most traffic to your site, list with the biggest search engine players: Yahoo, Google, and MSN. Smaller search engines also get results from the big three so you will be covered in case customers visit less popular engines. Less popular engines will be visited.

Looking Good

Your business web site can be simple or complex but it must be functional and attractive. Have you ever tried to get information advertised by a web site but could not extract it because the navigation was impossible for you?

Worse yet, have you ever had to forego ordering a product from a web site because it was too complicated to figure out how to order from it? Why waste time putting up a website if it does not work?

It is imperative to make sure your site does what it is supposed to do. That is, to provide customers with concise, clear useful information about your product or service.

Be wary of making things too complicated. You might as well feed your leads hemlock if they are not going to be able to figure out your web site.

Amazingly, most web sites are a nightmare to figure out. The site should be easy to navigate or customers will look elsewhere. Count on it.

Your web site should also look professional, not cheap or sloppy. I know you are thinking this is obvious but most web sites do not make their owners any money for these very reasons.

If you are not design savvy, spend money on a good web designer. The investment will pay off, a lot, by attracting more targeted people to your web page.

On line Ads

The Internet has many places where you can list your home web site for free. To guarantee the most exposure, place your ad on several (20 or more) sites and repeat the process every month for life.

After you are absolutely, positively sure your web site is working and navigable and functional you are then ready to try some cheapy, to start with, paid ads that are focused. These will bring you more serious internet leads.

Article Directories and Writers

Consider writing keyword related articles to your website. If you cannot do this yourself you can farm this task, rather cheaply, out to Article Directories. Most of them have career article writers who can write articles for you on almost any subject you wish.

Once these articles are published on other article directories you will have a permanent ad on the internet virtually forever because the article directories leave them on their web site.

Other article directories will even take the same article and place it on their web sites also. So you now have viral marketing that grows and grows.

There are professional article submitting sites on the internet now that can submit your article to thousands of sites and ezines very cheaply for you. This is one of the best and cheapest ways to advertise.

Banner advertisements

Banner advertisements can be as effective as TV spots in increasing customer awareness of your business. A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service. Please read the last sentence, it is very important for you to understand.

Try participating in a banner exchange program such as Link Exchange that connects your web site to other company sites that have similar customer bases.