The resort Alcudia is situated in the north of Mallorca at the top of a long curving bay with an endless white sandy beach.The actual port and holiday resort of Alcudia, where most of the hotels and tourist developments have taken place over the last forty years, lies at the western end of the magnificent Bay of Alcudia, which runs for over eight km through Playa de Muro and onto the resort of Can Picafort in the east.

Many of the tour operators now conveniently refer to the hotels of Playa de Muro as being in Alcudia. However the resort is quite remote and some considerable distance from the centre of Alcudia. Playa de Muro does have a far higher proportion of four and five star hotels than Alcudia.

The resort itself is spread either side of the busy C-712 northern coast road and really lacks a centre or focal point. When booking a holiday here it may be worth checking on which side of this road your accommodation is situated.

For the more adventurous, this road does have a dedicated cycle lane running six km length of the resort, which on occasions you do have to share with taxis, or other locals who cant be bothered with the formality of using the main road. Bicycle hire is plentiful and relatively cheap throughout the resort, and costs around a little for a days hire.

One thing that we did unfortunately encounter on our visit is that actually getting around the resort is sometimes very difficult. Buses are often full, especially so on market days, and taxis are almost non existent when you need one. So be prepared to walk.

Over the past year the local council has visibly spent many millions of Euro. Presumably funded by the much hated tourist tax. Improving the appearance and general upkeep of the public areas of the town, which is something that can only be of a benefit in the long term if visitors return as a result.

The nearby town of Pollenca and the mountain village of Lluc are worth exploring in search of a little culture, while those looking to get away from it all can take a trip to the mountainous western side of the island.

The warm shallow waters of Alcudia Bay make this resort very popular with families with young children and the beach is without doubt a major attraction with fine, clean sand with a wide variety of water sport and other facilities available to suit all tastes. Whatever part of the beach you choose, you will never be more than a few hundred metres from the nearest beach bar or cafe.

Hugely popular Alcudia is geared to cater for all ages and tastes. For action packed days head to the nearby water park, the local wetland nature reserve and the long soft white sand beach with great choice of water sports on offer. Less energetic pastimes include soaking up the old towns historic charm and exploring the rocky coastline by boat.

Boutiques and shops are across the resort and bars, restaurants and cafes sit along the bay. The cosmopolitan town and lively nightlife scene centres on the busy port area with further entertainments spread throughout the resort. It offers all you would expect from a Spanish holiday.

It is not a loud resort. Evening entertainment here is mainly hotel based, however the resort does have a small number of late night bars and nightclubs. Overall we feel that Alcudia is a good quality mainstream beach resort, which is especially suitable for families.