Some women have horrible skin tones and this is why they choose to apply creams and lotions to the skin to hide these imperfections. These cosmetics are applied more for cosmetic blemish hiding purposes than to enhance the beauty of the skin in any way. A woman might select a darker skin tone for the facial area simply because her skin has scarring or markings from birth that are very unattractive to members of the opposite sex.

Other women choose to apply cosmetics because they have exceptional facial features and want to bring attention to them. A woman with a good bone structure in the cheekbone area might be inclined to enhance those qualities provided by genetics by applying cosmetics such as rouge or blush to make the cheekbones stand out more. A woman can use shades of peach, pink and rose to clarify the cheekbone area and the result will be cosmetics that make the woman look good and present a pleasant viewing area all the time.

Some women choose cosmetics for many areas of the face because these areas have different qualities. Some areas of the face can have a skin surface that tends to dry out more than others, and with the right amount of cosmetics that have moisturizing qualities added in to them, a woman can look more refreshed and renewed in a matter of seconds. Oily skin can be controlled with cosmetics and cleansers and the woman face will no longer look greasy.

Some women will select cosmetics to deal with specific skin problems. Oily skin has a tendency to clog pores and cause acne to occur on the top layer of the skin and in many areas under the skin. As a preventative measure, many women will select some cosmetics that have aloe in them just to ensure that the skin surface has properties that will give additional support to fighting infections such as acne.

Older women select facial cosmetics because they are fighting another battle. Skin will naturally age over time, and some areas of the face will age quicker than others. It is impossible to stop the aging process, but many women have learned that they can slow the aging process down considerably by selecting cosmetics specifically designed to reduce age lines around the mouth and across the forehead.

Most women will develop a cosmetics regimen that they will follow faithfully every day. These women need to feel that they are doing something special for themselves and use cosmetics as a cheap way to do it. Some women let themselves go as they age and fail to use cosmetics for many years. These women can be picked out in a crowd because they are the ones that have skin that looks very aged.