Which business seems more innovative, Kabloom or Finest Flowers?
Which consulting firm seems more dependable, RP&G Consulting Partners or Skyhunters Consulting?
A company name can influence perceptions - attracting or repelling not only customers but also media people and joint venture partners. It does so through these and other factors:
* the style of the name
* how the name comes across to the ear
* the length of the name
* the personality it conveys
* any explicit or implicit message the words convey
* echoes of famous names and expressions
* associations of component words or syllables
* associations with a specific era, culture or locale
* its vagueness or specificity
A great name also must steer clear of unsavory reminders or implications. Adolf's Auction House would raise eyebrows in Europe or the U.S. And while Fishkill is a respectable town in New York State, the name Fishkill Florists suggests a regrettable juxtaposition.
