In the heart of New York City lies the headquarters of a professional hair product that has been one of the leading companies to find a home in professional salons worldwide. Redken was founded in 1960; the name is a combination of the company's founders, Jheri Redding and Paula Kent. Taking the first three letters of both last names, Redken was formed. The company became an instant success and professional hair stylists as well as beauty shops began carrying their products.

There is no doubt that Redken was a pioneer in the hair care industry and they brought awareness to the professional hair care industry regarding the health and well being of the client's hair. In fact, they patented the process of using protein in hair care products for the strengthening and rebuilding of the hair structure; a process followed by other hair care brands worldwide. Today, Redken continues to lead the way and their line of hair care products is extensive as well as high performing.

Redken's professional line of shampoos, conditioners, and styling products are formulated to protect and enhance hair's natural as well as chemically treated colors. Natural hair needs products that will increase the amount of natural highlights, but in particular, hair that has been bleached or color treated needs extra special care. By using products that are too abrasive or contain harsh chemicals, the chemical process on the hair may be stripped. This process hinders the appearance of your hair color and will cause fading.

Another important product line designed by Redken is the All Soft. All Soft is specifically formulated for those who have experienced dry, dull, damaged, brittle, or flyaway hair. Using a special blend of protein and amino acids, the line nourishes hair while restoring essential moisture. The All Soft line is highly regarded as a high performing solution to dry, frizzy hair and consists of a wide variety of products. The line consists of shampoo and conditioner along with a heavy cream for additional deep moisturizing and penetration, and special goodies such as Silk Fuel, Soft Velvet Whip, and Gold Glimmer. The Redken Silk Fuel contains silicone to increase the amount of shine on the hair. It is a deep conditioning product that is left in the hair for up to ten minutes before rinsing.

The Redken Velvet Whip is a therapeutic product that is applicable for all hair types. The Velvet Whip actually prevents split ends and prevents any damage from occurring to the hair shaft through heat-based products such as blow dryers, flat irons, or curling irons. Simply apply the Velvet Whip to your freshly washed hair after towel drying it. This is a leave in conditioner so you work it through your hair, you can use a wide tooth comb and simply comb it through, and then let your hair either air dry or blow dry it. This provides a great barrier for your hair and will also reduce the amount of frizziness that you experience and will increase your hair's strength and vitality.