How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? How about harnessing the power of PR!
Publicity can help you talk directly to consumers through talk radio and television interviews and having your article featured in newspapers and magazines.
Television is one of the most popular of these mediums as it seems that everyone nowadays wants their 15 minutes of fame. The audience thinks that if you are on tv you must be a celebrity of some sort, so when you appear as a guest on a TV show your credibility goes sky high says Friedman.
1. TV is a visual medium. TV shows communicate to their audience through pictures as well as conversation. Producers look for newsworthy topics that are visual and entertaining. Compelling content is an absolute must!
A great method to getting your visual together is thinking like a child. How would I explain it to my son or daughter?
What pictures can you use that will translate into graphics for a TV story? As an example, if you sell life insurance your visuals could be graphs of the mortality rate of women vs. men to match your conversation about why women need to protect themselves and their children against the loss of their spouses adds Marsha.
2.All newscasts have different demographics. Marsha says, All of the main newscasts of the day are directly targeted to a drastically different audience . The early morning shows are usually watched by working adults and families getting ready for school.
The afternoon newscasts are more lifestyle oriented. The evening shows are more focused on getting the hard news out. So when you are deciding on what newscast, make sure to know what market you are trying to target and choose accordingly.
3.Work on sound bites. Interviews on television are typically no longer than 5 minutes in length. So you really have to know how to get your message across to the audience in the short time span. Marsha says, Before you go on air really get your sound bites down. Practice does make perfect, especially if you are going to be seen by millions nationwide!
4. Dress for success. Nothing turns an audience off more than a guest whos physical appearance is disheveled. The sad truth is that audience members are not really going to believe a person who looks like a bum. Make sure you look good as your appearance will make a lasting impression. Do your clothes fit well (not too tight)? Are they clean and pressed (not old and ratty looking)?
Are your shoes clean and polished? Is that red shirt youre wearing, really the right color for you? Does that tie really go with that shirt? A professional, clean and pressed look will help the audience, and the host, to focus on your powerful message.
