If you can truly grasp what you're about to be shown, you'll be able to get EVERY WORD of your email marketing promotion read... ON COMMAND. You will instantly control the attention of your subscriber from "opening statement" to "closing P.S."

Imagine readers on the edge of their seat, reading every word of your email with laser focus? Do you realize the cash-drawing power you'd possess?  It would be as if you were a natural "Email Writing Hypnotist". To be honest, it's not all that fantastical. Quite simple really.

To show what I mean, join me in taking a stroll down memory lane...

_-_ _---_ _----_ _--_ _--- _--_ -_O

 _-_ _---_ _- _-- _-_ -_ --_-_ ---_ _---_--_O

_ _---__--- _ _---_ _- _ -- _-_ _ _--_ _O

(bad rendition but you get the idea)

Those cartoons got us involved. We couldn't help but to follow along. We were engaged... just like you are right now :o)

Writing emails in a hypnotic style is really like speaking to a friend. Say for example, you called a friend but only had a minute or two to talk. You'd quickly share what you wanted to tell them in a way that was (1) easy to understand while hitting on (2) the important points you wanted them to remember. The answer to translating this into email form lies in switching your email recipient from "scanning" to actually reading every word of your email message.

Here's what happens. After your email has been opened and you've immediately captured the interest of your reader with a strong "what's in it for me" opening statement (1-2 short sentences max.), you will have absolutely no problem getting them to "decide to continue" with the rest of your email message.

-------------------------------- Side Note ---------------------------------

=> The purpose of the "Subject Line" is to grab attention & convince subscribers to "open & read" your email.
=> The purpose of the "Opening Statement /or Sentence" is to "capture the interest & focus" your subscriber.
=> The purpose of the "Email Body" is to switch your subscriber from "scanning" to READING your email message.

-------------------------------- Side Note ---------------------------------

Although the decision has been made to "continue" with your message, email recipients don't actually read, they "SCAN". Understand, when they're in "scan-mode" (giving your email a top to bottom once over), you now have 2-3 seconds to convince them to literally READ every word of your message. The secret lies in how your email message is written and formatted.

This concludes Part 1.

For Part 2 - 7 SIMPLE KEYS TO "HYPNOTIC" EMAIL WRITING