There is within us the inner mind, a powerful ?orb? of potential that we can access to boost us through life and give us the seat of success, but the thing is, none of us even know that it is there in the first place. So how do you access the full potential of your subconscious mind when you do not know where it is? Where is it? It is in the frontal lobe or does it sit in the deep recesses of the cerebral cortex? Perhaps it is in the thalamus or the brain stem.

Fact of the matter is, the subconscious mind is actually an awareness; a presence that has a hand in all the regions of the brain, because it is the main control centre, the nexus of the brain that determines who we are and how much power we have. Here we are not talking about superhuman powers but rather, powers of thought, creativity, learning, control over addictions - we have the potential to be masters of these areas. In the past, it had always been hard to reach down into the subconscious mind and release it because the methods were rudimentary and were not particularly effective.

Affirmation was a great way but it seemed to be nothing more than a diluted New Age method to sort out positive thinking and did nothing to change the essence of the human character. Hypnotism, which was initially thought to be quite a powerful tool, soon lost all its credibility as it gained infamy on the Hollywood spotlight. Many cases of hypnotists taking advantage of their subjects also placed into question the wisdom of placing trust of one's inner mind in the manipulative hands of another. Moreover, the effects of hypnosis were not measurable and were never claimed to be effective. It was used predominantly to discover latent memories and help subjects recover from ailments and conditions like amnesia.

Unlike hypnosis, however, subliminal messaging has been proven to work. It was quite by accident that in 1957 in Foot Hill that advertisers realised the power of flashing messages on the screen to a large audience to make them crave for the products. When it did work, it brought the question of just how powerful this subliminal messaging is and how far it can reach.

The scientific community had a hand in it, creating labs and equipment like the Dream Machine, processes like autogenics and biofeedback - but it was not accessible to all. Only when the personal development industry came in the early 1980s was there a concerted effort to capitalise the power of subliminal messaging in a humane and ethical manner, and give the power of this technology to the average person on the street.

Twenty years later, and we now have an explosion of something called subliminal CDs, which uses the same technology, embedded in tracks to give people access to the full potential of the subconscious mind. One quick look on the internet will reveal the true explosion of this industry; which means you can have access to this potential power as well, and for a low, low price.