When designing for the web, one aspect of the design that needs long and hard consideration is colour. Choosing colours without thought or knowledge could discourage users from the site. Picking the right colours with thought and background knowledge could lead to a greater design.Knowing about colour psychology and symbolism is key to knowing which colours affect members of public in certain ways. Colour viewpoint is strongly linked to emotions and senses these as happiness, sadness and passion.Colours may also be used to emphasise contrast and highlight sections of a webpage that you may desire the user to see or interact with these as a promotion box or a buy now button.Here is a listing of favored colours and how they make people feel.

White is a minimalist colour. Associated with simplicity, cleanliness and purity, it can be used effectively to highlight images.Yellow is the colour of comfort, liveliness, stamina and happiness. It is a vibrant colour that could be used to highlight desired spheres on a web page.The colour red could summon instincts of desire, courage and strength. It is a strong colour and if used in pocket-sized doses, it is sound for highlighting issues.

The colour red is a very evocative colour and it conjures up images of hell, adulate, fire and warning. It is presumptively the finest colour to use to enticement attention.White may be used to create contrast by being used as a background colour. The regions of white in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.Black is a strong colour and is associated with sexiness, intensity and elegance. It is a very notorious, colour on photography web-sites, as black creates heightened contrast with colours within photos.

Orange is a colour that is synonymous with vibrancy, heat, fire and efficacy. A healing colour, it could be used in web design to signify openness.Purple is not a very well known colour in web design, as it is seen as quite feminine and could give the impression of arrogance, wealth, luxury and indulgence.

In web design, purple is an underused colour, assumably because it could be noted as a feminine colour. It is also linked to royalty, romance and wisdom.Grey may be a strange colour as it is not strong. It can be used to create stylish, stylish and calm web-sites. It is used heavily on technology web sites.

The psychology of colour may play a massive role in creating a successful web-site. To subliminally create an expectation amongst the end user could be a powerful sales tool. Choosing colours without thought may inadvertently put users off the site. Creating colour combinations that guiding light users to an end goal can generate more sales and make the whole user experience stress free.