As a point of modern 21st century life businesses adapted to the culture and environment of the modern world. Consumers were faced with numerous companies trying to compete for their attention. This environment created many opportunities and challenges for companies that wanted to sell and promote products. The internet, TV and radio all converged to make a multimedia frenzy that pushed consumers to the limits of endurance and tested the patience of most marketers. Companies started forming that could bypass more and more layers of confusion by seeking direct contact with the consumer. A good example of this kind of marketing and company was ?FreeLife International? . The products that they created and supported were of a beneficial nature to the consumer. The message that they endorsed was primarily in support of a different kind of lifestyle then most consumers where experiencing. People that joined companies like FreeLife International where aware of the benefits and expense but were looking to make improvements in different parts of their life.

While FreeLife International promoted a healthier lifestyle and created an environment that was mainly utilitarian in terms of the user, it also created opportunities to expand the other parts of the life of the user. Many of these companies like FreeLife promoted a healthy lifestyle, as well as giving the users the chance to pass that lifestyle on to other users while letting the original users make a profit in the process. These companies promoted a holistic approach to marketing that not only made the consumer more aware of health related opportunities but promoted the prosperity of the consumers in the process. This was a first in business tactics and procedures, creating a way for consumers to benefit both from the products use as well as the products resale to other users. FreeLife created a system that was a little mix of multilevel marketing and a little mix of altruism. Most businesses at this time realized that to survive they had to have a healthy happy customer base. To promote the user was to create a stronger business. This was perhaps because of the times. The planet itself was in a time of transition. With forces and changes like global warming, pollution and starvation constantly creating fear in the consumer.

Companies like FreeLife realized that the only way to compete was to create a stable customer base. The only way to create a stable customer base was provide tools and techniques that could help the user be healthier happier and richer. Companies that promoted this won the approval of consumers, as well as gathered new users every day. This was how business was developed in the 21st century. Competing in this environment companies like FreeLife International had a better chance of winning not so much by beating the competition but by growing the business organically. This was the main shift of the 21st century, companies became interested in not only selling a product but they also promoted the health and wellbeing of the users. This was formula for success followed by these companies investing in the new economy. They didn't necessarily follow all the rules or reasons of older more established businesses but by creating a pact with their customers they proceeded to define a new space in the American Business landscape.