The integral part of launching a new business is its proper publicity so that people are well aware about the new service. Common publicity methods are advertising in print media, online advertising in various websites/blogs, email marketing, billboards, and word of mouth publicity. Similarly one cheaper method being utilized by companies to promote their business is article marketing.

Under article marketing, companies will arrange for unique articles which relate to their service and these articles are later on distributed for publication on various print and online marketplaces. Each article is permitted to contain a byline which includes links to the website of the company and contact information of the company. A nicely compiled article has the potential to give a jump start to the companies business and it gives the chance to the company to get hold of new clients which pour in after reading the useful article.

One question always pops up when one talks about article marketing. Why would any website publish your articles? A simple answer to this is Search Engine Result Page (SERP) rankings. Article publishing websites today are craving for content so that they get hold of almost every keyword which is being searched for in various search engines. They publish third party ads along with your articles and earn money with the clicks which those ads generate. Now you know why there are hundreds of websites always waiting to publish your content and in return provide you with the publicity which you need?

Consider a new portal similar to eBay or Amazon planning to market itself using the article marketing service. It will arrange for an article "10 tips to safer online shopping" and distribute it over various article marketing websites. This article will be published over hundreds of other article publishing websites and in return it will get millions of visitors. Many visitors amongst these might become regular visitors of this new portal and this way the new portal will take the first baby step towards being a successful online shopping portal. It might even start competing with the already famous counterparts if it utilizes this service again and again in regular intervals.

Another option for the company, which is distributing its articles, is to take control of the advertising space of the page that will publish its article. It might have to pay more for such service as the article publishing website earns nothing from that article considering the fact that it is giving away the control of advertising on that page. Now the company can chose to use no ads on that particular page so that the users concentrate on the article and the company contact information only. No clickable ad links will compete with the company's website link.

Article distribution services are those websites or companies who will submit your article to various article publishing websites, article directories and blogs. This makes your job much easier saving you time and money. You just give them the money plus the article and they do all the hard work for you and bring the traffic which you want.